Who We Are



ASCETA helps humans impact systems.

Since 2008, principal consultant Sophia Tzeng has provided strategic design, social venture management, and learning experiences to those seeking adaptive change. 


A former attorney, entrepreneur and executive director, Sophia practiced international corporate litigation on Wall Street before founding and selling a PR and events-based company in Manhattan serving global industry leaders and serving for ten years as an Executive Director leading nonprofits through founder transitions. Most recently, Sophia served as Interim Executive Director of Innovation Law Lab, recognized by the Financial Times as 2017 Legal Innovator of the Year during her tenure.

In addition to her work with ASCETA, Sophia partners with XPLANE to support matrix organizations and serves as a professor of social venture management, leadership, strategy, corporate social responsibility, design thinking, entrepreneurship and innovation at area universities. She is regular lecturer for executive leadership academies, including WVDO’s Nonprofit Executive Leadership Program. A graduate of Harvard College and Columbia Law School, Sophia was founding President and current member of the Board of Directors of “Period. The Menstrual Movement,” and has previously served on the Boards of Directors of DePaul Industries, Campfire Columbia, and the Oregon Environmental Council. She is a longtime Partner with Social Venture Partners Portland and mother of three.